PRIVACY POLICY
Last Updated: March 2026
Sétima Pele (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (www.setimapele.com), purchase our products, or interact with our automated customer service channels.
1. INFORMATION WE COLLECT
We collect information that is necessary to fulfill your orders, provide customer support, and improve your premium shopping experience:
Personal and Contact Information: Full name, shipping and billing addresses, email address, and phone number.
Device and Browsing Data: IP address, browser type, approximate geolocation, pages viewed, and interaction with our website (collected via cookies and tracking pixels).
Communication Data: History of conversations via our live chat, email, or SMS. This includes information provided spontaneously during interactions with our Virtual Assistants (AI) for support and triage purposes.
Financial Information: All payment data (such as credit card numbers) is fully encrypted and processed directly by our secure third-party payment gateways (e.g., Stripe, Shopify Payments). Sétima Pele does not store your full credit card details on our servers.
2. HOW WE USE YOUR INFORMATION
We use the information we collect for the following legitimate business purposes:
Order Fulfillment: To process transactions, arrange for shipping, and provide you with invoices and order confirmations.
Automated Customer Service: To utilize automation and Artificial Intelligence technologies to quickly answer FAQs, track orders, and streamline support.
Marketing and Advertising: To send you updates, exclusive early access, and personalized promotions based on your purchase history (via email or SMS), provided you have opted in.
Security and Fraud Prevention: To monitor against potential risk or fraud and ensure the safety of our platform.
3. SHARING YOUR INFORMATION
We do not sell your personal information to third parties. We only share your data with essential service providers to operate our business:
Fulfillment Partners: Shipping carriers (e.g., USPS, UPS, FedEx) to deliver your luxury resort wear.
Payment Processors: To securely validate and authorize your purchases.
Technology Providers: Companies that host our store, manage our automation/chatbots, and send our marketing emails, strictly for performing contracted services.
Legal Compliance: Law enforcement or government agencies if required by law to protect our rights.
4. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies (such as Meta Pixel and Google Analytics) to:
Remember items in your shopping cart.
Deliver personalized advertising on social media platforms.
Analyze site traffic to improve our collections and user experience.
You can manage, block, or delete cookies through your browser settings at any time.
5. DATA SECURITY AND RETENTION
We implement industry-standard security measures, including SSL (Secure Socket Layer) encryption, to protect your personal data during transmission. Your information is stored on secure servers with restricted access. We retain your data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
6. YOUR PRIVACY RIGHTS (Including CCPA)
Depending on your state of residence (such as California), you may have specific rights regarding your personal data:
Right to Know: Request disclosure of the specific pieces of personal information we have collected about you.
Right to Delete: Request the deletion of your personal information from our records.
Right to Opt-Out: Withdraw consent for marketing communications at any time (by clicking “Unsubscribe” in our emails or replying “STOP” to SMS).
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
7. CONTACT US
If you have any questions about this Privacy Policy, wish to exercise your rights, or need assistance, please contact our support team at:
Email: hello@setimapele.com
